Discussions
Best practices for modeling complex user events and funnels with Vessel SDK
Hello everyone,
I’m currently implementing Vessel SDK for a mobile application (iOS & Android) and would like to start a discussion around best practices for tracking complex user behavior and multi-step funnels using Vessel.
Our use case involves user journeys with multiple conditional paths (for example: onboarding → feature interaction → conversion → re-engagement), and we want to ensure that event modeling remains consistent, debuggable, and scalable as the product evolves. While the documentation explains how to send events and define user attributes, I’m interested in how others structure event naming conventions, funnel logic, and audience definitions when dealing with more advanced behavioral flows.
Specifically, I’d like to hear insights on:
Recommended approaches for designing event schemas that remain stable over time while still allowing flexibility.
How teams typically connect complex events to audiences and campaigns without introducing data noise or over-segmentation.
Practical workflows for validating and debugging event data before relying on it for analysis or automation.
I believe this could be a useful discussion for anyone using Vessel beyond basic event tracking. Looking forward to learning from your experiences and perspectives. Thank you.
Best,